Canva has officially launched the new Affinity, a unified, free-to-use creative suite that combines what used to be three separate apps: Affinity Designer, Affinity Photo, and Affinity Publisher. This marks a defining moment for the design ecosystem and signals Canva’s ambition to expand beyond social content into professional-grade creation.
Available now for Mac and Windows, the new Affinity app integrates seamlessly with Canva’s ecosystem. iPad support is expected soon.
“This isn’t just a rebrand. It’s a reinvention of how creators work.”
What’s New
- All-in-One Platform: Vector illustration, image editing, and layout design now live in one interface.
- Native Canva Integration: Export designs directly to Canva, access brand assets, and sync team templates.
- AI-Powered Tools: Smart background removal, image generation, and adaptive retouch powered by Canva’s AI engine.
- Free Access: The base app is free. Premium AI tools and team features are part of the Canva Pro ecosystem.
For creative studios and digital agencies like StudioScandic, this update simplifies production workflows. No more switching between multiple apps or juggling licenses. The ability to design, edit, and publish under one roof accelerates project turnaround and enhances collaboration.
- Streamlined Process: One tool for end-to-end visual creation.
- Client-Friendly Delivery: Projects can move from Affinity to Canva in one click for quick feedback or social adaptation.
- Lower Barriers: With a free core version, freelancers and junior designers can join projects without extra cost.
Serif’s old perpetual-licence model is being phased out. This aligns Affinity with Canva’s SaaS strategy, emphasizing accessibility over ownership. While some long-time users are cautious, the direction is clear, the future is connected design ecosystems.
You can explore Affinity for:
- Fast concept development for brand and campaign visuals.
- Creating templates that sync seamlessly with Canva for client revisions.
- Integrating AI-powered retouch and mockup tools in early-stage design.
This approach supports our modular design philosophy, building adaptable systems that move easily across formats and platforms.
Affinity’s relaunch under Canva signals a new phase for digital creation, unified, AI-empowered, and accessible. For agencies balancing quality with speed, this shift offers a leaner and more connected way to create.
You can download now here and start creating. We encourage you!
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